Optential

Optimising

Potential.

Human Resources and Industrial Psychology Consultancy that develops tailor-made HR services to help optimise the potential of organisations and their people.

What We Do

At Optential, we believe that every organisation is unique. Our approach combines deep insight into your current people and culture challenges with practical, evidence-based solutions that align to your growth.

We offer support for:

  • Organisations – Strategy, HR plans, and organisational wellness

  • Individuals & Groups – Coaching, assessments, and workshops

  • Emerging Professionals – Internships, work readiness, and CV development

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Who We Work With

We proudly partner with forward-thinking businesses and institutions that believe in the power of people development.

Don't just take our word for it

We proudly partner with forward-thinking businesses and institutions that believe in the power of people development.

Dave EvansCEO of BOS Brands
The team at Optential has incredible capability and added fantastic values to our business. They have crafted a fantastic vision of where they wanted to take our people practices, and has then built and instituted the tools, processes and measures to make sure it succeeds.
Dirco RautenbachManaging Director at RAUCON Property Developers
Optential has driven all our people initiatives with passion and dedication, built great alignment across our business, and tracked and motivated all of us to make sure we get where we wanted to be!
Johan de KlerkMasters Student in Industrial- and Organisational Psychologist (NWU)
The coaching experience I had with Cindy was one of the most rewarding experiences of my life. She supported and believed in the goals which I wanted to achieve at the beginning of our coaching and never made me feel that it would be impossible to do.I did not just go through a coaching process. I went through a personal development journey which was so excitingly and conducted in the gentlest way possible and that is thanks to Cindy

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